The quality of a person's life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.
Vince Lombardi

Shelly Orr Priebe is a seasoned executive with more than 20 years of experience working with CEOs and executives. Her strong and deep associate network empowers her to focus on consulting areas for which she has affinity and passion. With many decades of combined experience Priebe & Associates offers best of class counsel in executive coaching and business consulting.

Prior to founding Priebe and Associates, Shelly served as President of McElroy Translation for ten years. She directed rapid growth in technology innovations while retraining and managing 300+ staff and contractors in a global, competitive and changing marketplace.

For the last two decades Shelly encouraged clients to move international sales and marketing upstream to product design and content development, making language and cultural adaption a strategic element rather than a downstream, go-to-market, last minute reality. Within that framework Shelly has helped clients define translation spend as investment and has guided their ROI calculations.

Shelly has lived and worked abroad and has managed global teams. She also recently directed development and implementation of a technical platform to enable work “in the cloud” and has published, spoken and trained international audiences on the hot topic of collaboration through crowdsourcing.

Shelly developed an appreciation for languages and cultures while acquiring an MBA in International Marketing at Ècole Supèrieure du Commerce in Pau, France. She is married with four children and resides in Austin, TX. “Life balance” means finding time to coach youth volleyball, teach an elementary school leadership program, serve as a church youth worker, and act in a theatre troupe. She also sits on the Board of Directors for Center Stage, a youth program for the arts, serves as a Board Member for the Capital of Texas Chapter of National Charity League, and chairs a National Fund Raising Drive for the Beta Theta chapter of Chi Omega.