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GALA Newsletter – Personal Brand: Know It, Own It, Use It

Shelly Orr Priebe, Founder & CEO, Priebe & Associates

Executive coach Shelly Orr Priebe discusses strategies for developing a personal brand and how that can enhance your company’s brand.

What is your brand…..Not your company’s brand, but YOUR brand? Everyone has one, but few professionals are intentional with the development, ownership, and constructive use of their individual brand. A strategic approach to personal brand leverages the hard work that successful and ambitious “HIPOs” (High Potentials) put into charting their career paths. Your brand should also create results for your company. Whether to clients or suppliers, you represent your organization and your brand matters.

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